We know that the biggest web related challenges that school boards face are:

1. maintaining up to date school web sites.
2. maintaining a common corporate look and feel across all school web sites.
3. making the transition towards the open communications approach of social media portals that are a daily reality of parents and your staff.
   
   

What's most important for parents is:

1. to know what is happening at the school board and their child's school in a timely manner
2. to have self-serve capabilities with respect to services at the school and school board

At Virtuo, we feel very strongly that schools and school boards should:

1. publish content intended for parents on a daily basis via their web site
2. maintain open online communications channels with parents by increasing use of social media portals and e-mailing lists.

Finally, you must have a parent-centric web strategy. Let parents serve themselves via your website, 24 hours per day and 7 days per week,  to reduce the workload for school and school board staff.

Do you have a parent-centric or organization-centric web strategy?